L-Beauty: Abuelita-inspired ingredients, Nieta approved skincare.

we're not just a beauty brand.

We are a beauty experience.

Highlighting the skincare and beauty needs of Latinas, we combine the magic of your abuelita's best kept natural beauty secrets with our scientifically-proven skincare ingredients to bring out your brightest and proudest glow.


... that continue to be ignored by the mainstream industry.  As Latinas ourselves, we're not only very familiar with what these issues are, but we're unfortunately also very familiar with the lack of direct representation of nuestras bellezas. 

Are you ready for worship-worthy skin?

We celebrate Latina-Americanas to bring out their brightest and proudest glow. ¿Que esperas? Put your best #seañorita face forward with a beauty experience that’s unapologetically #LatinaAF. 

Say No Más! A Latin American Blog

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Latinas are made up of all types of girls and women, all with different demeanors, attitudes, and estílos . Even thou...

Why Latina Representation Matters

If you counted how many times you saw a Latina on screen who wasn’t sexualized, an overworked matriarch, or straight ...
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