Abuelita Inspired, Nieta Approved

we're not just a beauty brand.

We are a beauty experience.

Highlighting the skincare and beauty needs of Latinas, we combine the magic of your abuelita's best kept natural beauty secrets with our scientifically-proven skincare ingredients to bring out your brightest and proudest glow.


... that continue to be ignored by the mainstream industry.  As Latinas ourselves, we're not only very familiar with what these issues are, but we're unfortunately also very familiar with the lack of direct representation of nuestras bellezas. 

This is why we're here.

Are you ready for worship-worthy skin?

We celebrate Latina-Americanas to bring out their brightest and proudest glow. ¿Que esperas? Put your best #seañorita face forward with a beauty experience that’s unapologetically #LatinaAF. 

Say No Más! A Latin-American Blog

7 Insane Latina Skin Myths Debunked!

7 Insane latina skin myths - ...

4 Ways Selena Quintanilla was Relatable AF to all Latina-Americanas

When Latinas think of music in the 90’s we always think about Selena, a beacon of lig...

Why Latinas Love Their Primer

THIS IS WHY LATINAS NEED PRIMER IN THEIR LIVES. Ah, primer. Where would we be without it? Thinking about reapplying m...

Pero like, who are we?

We are beauty that speaks tús idiomas. ¿Como? You heard us. Primero que todo, somos Latina-Americanas: with over...
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