L-Beauty: Abuelita-inspired ingredients, Nieta approved skincare.

we're not just a beauty brand.

We are a beauty experience.

Highlighting the skincare and beauty needs of Latinas, we combine the magic of your abuelita's best kept natural beauty secrets with our scientifically-proven skincare ingredients to bring out your brightest and proudest glow.

LATINAS REPORT SEVERAL SKINCARE RELATED ISSUES....

... that continue to be ignored by the mainstream industry.  As Latinas ourselves, we're not only very familiar with what these issues are, but we're unfortunately also very familiar with the lack of direct representation of nuestras bellezas. 

Are you ready for worship-worthy skin?

We celebrate Latina-Americanas to bring out their brightest and proudest glow. ¿Que esperas? Put your best #seañorita face forward with a beauty experience that’s unapologetically #LatinaAF. 

Say No Más! A Latin American Blog

Jojoba Oil: The Ultimate Latina Skincare Secret Weapon

Pronounced ho-ho-ba, not only is this little powerhouse ingredient fun to say, but we're 99% sure that it's almost m...

3 Latino Acne Skin Myths We All Grew Up Hearing

Having acne can feel like someone's doing brujería on you. Sí, acne sucks, but we're here to dispel these Latino Acn...

4 Types of Latinas We Can All Relate To

Latinas are made up of all types of girls and women, all with different demeanors, attitudes, and estílos . Even thou...

Why Latina Representation Matters

If you counted how many times you saw a Latina on screen who wasn’t sexualized, an overworked matriarch, or straight ...
Close (esc)

Want to meet La Familia?

Mija, you're not Walter Mercado. There's no way you'll know what we have in store until you sign up to our mailing list. Get ready to slay in Spanish by signing up NOW!

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now